May 8 2007

Free or Paid Directory? What is Right for You?

Most of the beginners in directory business wonder about whatever they should build a free or paid directory. Furthermore, more than half of them fail due to the fact of selecting the wrong type of directory.

Each type of directory has its own advantages and disadvantages and this article is going to talk about them and hopefully it will help you to determine what type of directory you should establish.

First, let?｢どｨび｢s talk about free directory. Free directory is certain type of directory that accepts all links for free. As you already might have figured out there is no way of direct earnings. The only way of earning is through selling links on main page. Therefore, in general, free directories do not generate a lot of income.

Not only free directories have almost no income but they also have no expenses at all. That?｢どｨび｢s a good thing, which means that you will be able to experience the directory business without wasting a lot of money.

In short, free directory let?｢どｨび｢s you gain experience in directory business without a lot of expenses.

Now it?｢どｨび｢s time to discuss paid directory. In general, paid directories generate a way more income through submissions than free directories do. Since paid directories generate a way more income, the expenses would increase as well.

With paid directories, most of the expenses are regards marketing and promotion, since hosting and domain don?｢どｨび｢t cost as much as advertisements do. Therefore if you want to start a paid directory than you should be able to invest some of your money into the directory and have no fear of spending money in order to make money.

To summarize the article, if you are a beginner, don’t wish to spend a lot of money, and just wonder how directory business work then you should definitely start a free directory. On the other hand, if you are interested in investing money in order to make money and have previous knowledge in internet marketing then paid directory is a right choice for you.

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May 6 2007

33 Killer Ways to Increase Your Directory Traffic for Free

Independent Thoughts - After N10-003 and 642-812, a lot of students don窶冲 go for 70-431 or even 350-030 but instead move on to 220-601 followed by 220-602.

Right promotion is an essential element in building successful directory since no one will submit sites to your directory if nobody knows it. I personally suggest you to attempt all ways that are listed here and get maximum web exposure.

Here is a HUGE list of 33 free ways to increase traffic of your directory:

  • Create Buzz. For example, let’s say you are ten years old and you already have a directory. You would become very popular and everyone would want to submit links to your directory. In other words find something interesting about yourself so everyone would like to see your directory.
  • Can you create directory templates? If yes then release templates for free and do not forget to include your link in it, that should increase your PR.
  • Always validate your directory. If your directory is validated than it will be better indexed by major search engines.
  • Create a favicon. It will help your directory to be recognized when it’s bookmarked.
  • Always use forum signatures on forums where you participate.
  • Become friends with directory owners, so you could help each other out.
  • Write articles about directory business and submit them into major articles directories.
  • Create unique directory, then your directory will drive traffic with no promotion at all.
  • Answer questions on forums or Yahoo answers. Don’t forget to include your directory in answers but do not make it look like old fashioned spam.
  • Exchange links with related directories.
  • Comment in this blog and leave your directory’s url as a helpful resource.
  • Collect email addresses. You can use email addresses to announce major updates of your directory.
  • Attempt not to put Adsense or other advertisements since most of you profit should come from selling submissions to your directory.
  • Be patient - Directories do not become popular in the first month or so.
  • Do not require registration for users who want to submit a link.
  • Create a blog and write about something helpful to directory owners.
  • Do not promote just your directory in whole. Try to promote different categories and possibly subcategories.
  • Use Friendly Urls.
  • Use Redirect. Choose whatever to redirect to www. domain.com or domain.com. That’s an important issue since www.domain.com and domain.com are ranked differently.
  • Allow Deep Links.
  • Offer featured links for free for a short period of time.
  • Work on your directory for at least an hour per day.
  • Create unique directory structure. Do not use category dumps or search engines will classify your directory as duplicated content.
  • Stumble, Stumble, Stumble. Stumble for others and others will stumble for you.
  • Put your Url at the back of your car. Just imagine how many people see your car per day.
  • Love what you are doing and everything else will come.
  • Keep your directory as a helpful resource not as a money making machine.
  • Increase your online reputation. As your reputation will increase the number of submissions will increase as well.
  • Create brand, funny and easy to remember directory name.
  • Think Long-term. It’s really important to think long-term while promoting and building your directory.

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May 5 2007

List of Forums to Announce Your Directory

When you create a new directory, the best and free way of getting traffic is simply to announce it on forums. To be honest with you this drives a lot of traffic but not for long so be quick and offer various discounts and special offers when you announce your directory.

Here is a list of forums where you should announce your new directory:

Know any forum to announce new directory? Please leave the url in the comments.

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