How Directories Make Money Online
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The wonderful thing is that it becomes easier and easier to make money from your directory. The amount of money you can earn depends on various factors. Such as:
- PageRank - Pagerank is one of the most important factors that determine if you directory is able to earn some money. It’s worth noticing that you will be able to earn good amount of income if your directory has a pagerank that’s more than 5. Number of backlinks, Page Strength and search engine ranking would be in this category.
- Traffic - If you directory is not popular enough and nobody visits it than it will not definitely attract any advertisers.
- Design - People purchase link(s) only if they believe in your directory. Having a nice unique template would built their trust and increase you chances of earning money.
There are two major ways of earning money through you directory, which are paid submissions and advertisements.
Paid Submissions - Where an advertiser pays certain amount to get listed in your directory. Most of the time directory earn the most of it’s revenue from this method.
- Featured Listing - This type of listing appears at the top of a certain category and before submitted sites. This helps the listing to get some traffic and higher PR so most of thetime featured listing are submitted for a fee.
- Regular Listing - A normal listing in a directory. Normal listings in directories are most of the time ordered by PR, but the listing can also be ordered alphabetically, date of submission and so on. This type of listing can be paid or free, PR, traffic and design determine if the listing is paid or free.
- Reciprocal Listing - A unique type of listing, where the submitter has to linkback to your directory in order to get listed. This type of listing can also be paid or free.
Advertisement - Different ways to make money from your directory, which include Sponsor Ads, Pay Per Action, Directory Affiliate Programs.
- Sponsor Ads - A situation in which a buyer pays you to put his advertisement on directory’s main page or side-wide (all pages). The advertiser’s aim is to get higher PR and search engine ranking position. Text Link Ads would be a great place to start to look for sponsors.
- Pay Per Action - A campaign where you earn money when you visitors click on certain advertisements. The most popular campaigns are Google Adsens, AdBrite and BidVertiser
- Directory Affiliate Programs - A situation in which you earn money when you generate a successful submission to a paid directory. V7N Directory and LinksJuice are common examples directory affiliates programs.
Always remember to put as less ads on your directory as possible and attempt to earn most of your money from link submission process.
If you know a way to make money from a directory then please leave it in the comments.
3 Comments on this post
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Amit said:
Hi, This is indeed a Great post on how to monetize a Directory, I am surely taking some notes.
May 6th, 2007 at 3:16 pm -
Hal said:
Great and very usefool site ! Thanks !!!
August 5th, 2007 at 9:56 am -
Johann said:
Great tips. One thing though: banner advertising makes your directory colorful and payout is better, especially if you have a high traffic site.
September 26th, 2007 at 9:11 am




