Can’t Be A Gorilla? Be A Guerrilla!

After watching a number good movies about the military history, I have realized that there are quite a few parallels between any successful military strategy and successful directory promotion or successful selling strategy in general. Moreover, there a lot of such unique parallels, but the most relevant one is coming from Carl von Calusewitz, a military strategist, which is:

Where absolute superiority is not attainable, you must product a relative one at the decisive point by making skillful use of what you have.

Ok, what Carl says is that you have to allocate your strengths and power to where they are most likely going to product the greatest impact and thus the best results for you. Now you may wonder what the heck is the difference between a gorilla and a guerrilla, right?. Well, let me tell you. Any gorilla wins the most suitable territory for it by simply dominating it with its strengths. On the other hand, any guerrilla wins by following the Carl’s advice. Futhermore, it wins by simply dominating any territories that are relativly easily to achieve since gorrilas have not been there or can not go there easily.

Now let’s make some connections with the directory industry. In my opinion, the main reason why a lot of directory owners fail is because they want to be a gorilla (they see what gorillas get out of having a general directory and want to be one of them), while they don’t have any resources to do so (time and mostly money). How do I know that? I realize it by simply browsing various directory forums, receiving submissions to Directory Inbox and Directory Rate that 98.97% of all new directories out there are general niche directories.

However, successful directory owners have realized a long time ago that they can never win head-to-head battle with a gorilla. Therefore, they offer something that gorillas can’t match. It can be as simple as choosing not taken niche and working on it. Not only it’s a lot easier to dominate a smaller niche but it’s also pretty easy to keep dominating it for many years to come.

Remember: the only way to complete with gorillas out there is by knowing your strenghts and making the most out of them!