Aug 15 2008

BCG Matrix: What You Should Know Before Buying Any Directory

The BCG Matrix is a quite famous marketing concept developed by Bruce Henderson of the Boston Consulting Group (hence the name - BCG Matrix) in the early 1970’s.?Ǭ† It’s basically based on an idea that companies can be classified into four categories according to their market share and market growth. I’ve always used this marketing [...]

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Aug 7 2008

Can’t Be A Gorilla? Be A Guerrilla!

After watching a number good movies about the military history, I have realized that there are quite a few parallels between any successful military strategy and successful directory promotion or successful selling strategy in general. Moreover, there a lot of such unique parallels, but the most relevant one is coming from Carl von Calusewitz, a [...]

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Aug 4 2008

True Meanings Of Color In Directory Templates

I thought it would be quite interesting if I shared with you the real value of colors and emotions behind them. First of all, colors have different meanings in different cultures. Depending on your background, you might have different type of emotions whenever you see a particular color. In this post, I will share with [...]

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